Salesforce Pardot

Creating growth opportunities and closing deals with Salesforce Pardot

Unlike B2C marketing, B2B marketing strategies demand a different set of skills, approach, and toolset. With that in mind, the Salesforce Pardot as a B2B marketing automation tool provides a wide array of features that help you connect with the right audience, generate more leads, and help your sales teams close more deals. Align your sales and marketing department to bring in the best leads and help nurture cold ones with powerful and personalized content marketing. Speak to our experts on how you can make the most of marketing automation.

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Nurturing leads, email marketing, conversational journeys, and much more

It’s not necessary that every lead you will get might be a hot lead. But with the right nurturing, your marketing and sales team could be looking at a legacy customer. But how to strike the right note? It’s simple, when you have a 360° view of your customer. That means knowing what content resonates with your customers, business interests, previous interactions, and much more. With Salesforce Pardot, it is possible to go beyond your customer’s expectations and provide a much more conversational and personalized journey. So that every engagement is meaningful and insightful which helps your sales teams to close on the deals. With AI-powered analytics at your fingertips, you know you are sending the right message to the right prospect at the right time.

AI-powered insights

Powerful analytics powered by the artificial intelligence Einstein to that provide overall lead scores based on previous interactions and behaviour analysis.

Comprehensive dashboards

It’s not necessary that you will succeed in your first attempt. Even if you do, the way to move forward is by measuring your success zeroing in on what performs best. With in-depth analysis, measure what’s working and what’s not.

Automation

Automate complex workflows by creating multiple rules and let technology do the manual tasks while your team comes up with ground-breaking strategies.

Personalized content

Every lock has its own unique key. It’s the same case with content. Push targeted offers and website landing pages that resonate with your customers.

Lead categorization

Identifying which lead needs immediate attention could prove to be the difference between a dead lead and a closed deal. Also, that makes the life of sales reps a lot easier.

CRM integration

Integrating Pardot with Salesforce CRM is the best thing you can do for your marketing team. Get real-time notifications, track team activities, launch campaigns, and much more.

When Salesforce Pardot meets Einstein

It’s time to make your data work for you. Tons of data is generated month over month by countless customer interactions. This is where Einstein comes into the picture. It monitors and analyses the data collected and generated by Pardot and puts it to good use for your sales and marketing team. As a result, you get a detailed buyer persona based on hard core numbers and facts. But that’s not all.

Prioritizing leads based on scoring by Einstein.
Optimizing campaigns and targeting new segments.
Building ironclad buyer persona.

Account-based marketing with Pardot

What hooks people to your brand is the personalized touch that makes them feel special. When targeting specific accounts instead of a larger demographic, knowing these accounts inside out pays dividends. The B2B strategy that effectively does this has the highest levels of personalization. This strategy is called as Account-Based Marketing (ABM). With Pardot, it’s possible to execute a successful ABM strategy and here’s how.

Sales and marketing teams are aligned to a single goal – growth.
Highly personalized engagements using data.
Results using limited marketing budget.

Salesforce Pardot